10 FUNCTIONS OF DIGITAL MARKETING FOR YOUR WEBSITE?

 

Digital marketing is a crucial aspect of modern business, allowing companies to reach a wider audience and increase their online visibility. The following are the 10 functions of digital marketing:

1.     Search Engine Optimization (SEO) - optimizing a website to rank higher in search engine results pages (SERPs)

2.     Content Marketing - creating and sharing valuable, relevant, and consistent content to attract and retain a target audience.

3.     Social Media Marketing - promoting a product, brand or service through social media platforms like Facebook, Instagram, and Twitter.

4.     Email Marketing - using email to communicate directly with customers and prospects

5.     Pay-Per-Click (PPC) Advertising - paying for online advertisements that appear in search engines, websites, and social media platforms

6.     Influencer Marketing - collaborating with influencers to promote a product, brand or service.

7.     Affiliate Marketing - earning a commission by promoting other people's or companies' products.

8.     Mobile Marketing - reaching customers on their mobile devices through SMS, mobile apps, and mobile websites.

9.     Video Marketing - using video to promote a product, brand or service.

10. Local Search Marketing - optimizing a business's online presence for customers in a specific location.

Digital marketing is important for small businesses for several reasons:

Increased Visibility: With the rise of the internet, more and more people are turning to search engines to find products and services. Digital marketing allows small businesses to increase their online visibility and reach a wider audience.

Cost-Effective: Traditional forms of advertising can be expensive, but digital marketing offers a cost-effective alternative. With options such as social media marketing and email marketing, small businesses can reach their target audience without breaking the bank.

Targeted Marketing: Digital marketing provides the ability to target specific demographics, interests, and behaviors, ensuring that the right message reaches the right people.

Measurable Results: Digital marketing provides real-time analytics, allowing small businesses to track the success of their campaigns and make data-driven decisions.

Building Relationships: Digital marketing enables small businesses to engage with their customers and build relationships through platforms like social media and email marketing.

Staying Ahead of Competition:  Small businesses that adopt digital marketing are better equipped to compete with larger companies in their industry.

In Malaysia, there are many top digital marketing companies and digital marketing agencies to choose from. Some of the top digital marketing companies in Malaysia include Prometheas Technologies, Maxis, and U Mobile. Some of the top digital marketing agencies in Malaysia include WGE Asia, Naga DDB, and Leo Burnett.